In the pursuit of radiant, healthy skin, we often encounter a myriad of skincare ingredients promising transformative results.
At Azadi, our commitment goes beyond fleeting trends; we've carefully chosen ingredients that not only prioritize the skin barrier, hydration and glow but also embrace the unique beauty of melanin-rich tones. Join us as we delve into why our formulations focus on kindness, synergy, and long-term results for all melanin tones.
Cleansing/Exfoliating Ingredients:
While acids like AHAs and BHA are renowned for their exfoliating prowess, we opt for the kindness of mild sugar, amino acid and oat-derived cleansers, along with Azelaic acid for everyday use. These alternatives delicately remove dead skin cells, promoting a brighter tone without disrupting the skin's microbiome. Our emphasis on barrier-boosting ingredients such as squalane and botanical hydrators act to simultaneously enhance and retain valuable nutrients, ensuring a daily glow, post cleanse.
Hydrating Ingredients:
Melanin-rich tones, often prone to dehydration, benefit from our choice of powerful botanical alternatives Cassia Angustifolia Seed Polysaccharide and Tamarind Seed Gum. In synergy with Glycerin and alongside another one of our key ingredients Polyglutamic acid, they all not only offer potent hydration but also form a protective shell, preventing water loss from the skin. Some studies on tamarind and cassia have even suggested superior long-term moisturisation compared to conventional hyaluronic acid and glycerin combinations.
Brightening Ingredients:
Addressing dark spots requires a delicate touch. Instead of conventional lightening agents which can actually diminish our glow, we turn to Azelaic acid and Kakadu plum (rich in natural vitamin C). These two exceptional ingredients focus on overall brightening, maintaining the integrity of the skin barrier while also offering a range of other benefits such as anti-inflammatory and antioxidant properties, vital for skin health and radiance.
Barrier-Reinforcing Ingredients:
Ectoin, a newcomer with skin ‘bodyguard’ properties similar to niacinamide, takes centre stage in our formulations. Along with retinal known for its gentler, faster-acting nature over retinol, and bolstered by glycolipids, prebiotics, and microalgae, our products aim to restore, nourish, and strengthen the melanin rich skin barrier for a healthier more hydrated glow.
Sun Protective Ingredients:
Our commitment to skin health extends to sun protection. Our upcoming SPF tinted moisturiser, formulated with mineral sun filter titanium dioxide, prioritises kindness and safety over chemical alternatives. Iron oxide pigments not only serve to counteract the white cast but also provide protection against blue and visible light, enhancing the overall well-being of melanin-rich skin.
Finally, at Azadi we are dedicated to liberating and empowering more natural glow in the world, by paying attention to melanin in all our skin, but especially melanin rich. Our formulations prioritise sustainable results over buzz ingredients, providing the everyday kindness that our melanin deserves and needs. We believe in promoting a glow that can really transcend all trends—a glow that celebrates and sustains the beauty of all melanin-kind!
